BENTON, Ky. – Major League Fishing (MLF) and United States Air Force (USAF), the leading global superpower in air, space and cyberspace, announced today a renewed and expanded partnership through the 2023 season. In addition to being a sponsor of the General Tire Heavy Hitters all-star event, USAF has increased their partnership to become an Official Sponsor of the Bass Pro Tour, REDCREST 2024 – the Bass Pro Tour world championship – and the title sponsor of Bass Pro Tour U.S. Air Force Stage Two Presented by Power-Pole, held March 18-23 at Cherokee and Douglas Lakes in Jefferson County, Tennessee.
“We are excited to renew our partnership with the U.S. Air Force and expand their reach across our MLF platforms and fan base,” said Jake Wittkop, MLF Vice President of Sponsorship and Sales. “The continued collaboration brings together the world’s largest bass-fishing tournament organization and the world’s greatest air force as true partners that will collectively shape incredible experiences for audiences across both brands. We look forward to showcasing the Air Force in exciting new ways within our sport, to our anglers, and most importantly, our loyal fans that will drive our business for years to come.”
The USAF began their partnership with MLF in 2022. Per terms of their new agreement, the brand will receive increased exposure through multiple MLF outlets, including television and livestream broadcasts, the MLF website and social media outlets and prominent angler boat and jersey exposure and onsite activation opportunities at the General Tire Heavy Hitters and REDCREST 2024 events.
“The U.S. Air Force Recruiting Service is proud to partner with MLF for a second year,” said Barry Dickey, Chief of Strategic Marketing, Air Force Recruiting Service. “Just like these professional anglers, the U.S. Air Force relies on planning, preparation and teamwork to execute our mission. We are excited to engage with MLF’s growing fan base and to highlight Air Force careers and opportunities to the American public.”
For complete details and updated information on Major League Fishing and the Bass Pro Tour, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, Twitter, Instagram and YouTube.
About United States Air Force
The mission of the United States Air Force is to fly, fight and win in air, space and cyberspace. For 2023, the Air Force Recruiting Service is hiring over 26,000 new Airmen. An emphasis is on recruiting people with no prior military service into one of over 130 enlisted career opportunities. The Air Force recruits to retain, so we recruit the brightest candidates possible, then provide them with tough, highly technical training that gives them the right skills to sustain the combat capability of America’s Air Force. For more information about Air Force benefits and opportunities, go to www.airforce.com.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network and on-demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care. Major League Fishing – WE ARE Bass Fishing™