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Vanguard Tackle – The New Leader in Terminal

South Sioux City, Nebraska – Vanguard Tackle looks to become the new leader in terminal tackle by focusing on the basics: Margin, Delivery, Variety and Dealer Service.

It’s no secret that to be successful in fishing retail, you need to offer a strong terminal tackle assortment. Vanguard Tackle was a brand created in 2020 to serve that need and to be an alternative terminal resource that is laser focused on positive partnerships with retailers of all sizes.

While the brand is relatively new, the team behind Vanguard Tackle is not. With over 100+ years of experience in the fishing industry the Vanguard brand was carefully developed to serve an often overlooked and underserved portion of the fishing industry. “Our experience is a huge strength in addition to first-hand knowledge and a clear understanding of retailer needs. It really is simple, if we focus on being better partners in terms of inventory, delivery, margin, and service, it’s a win for the retailer and the consumer as well as our business” -Mark Krambs (Marketing)

How is Vanguard different?

MARGIN. We offer the best margins across the product spectrum with dealer profit as the top priority. DELIVERY. With a +90% fill rate, we have the inventory and WILL deliver when promised. VARIETY. From standard terminal to fishing tools and accessories, we have the highest quality products to meet all angling consumer needs. DEALER SERVICE. The support continues beyond the sale. We provide the sales tools and service required for a successful partnership.

Vanguard offers a full line of terminal tackle with over 300 skus with product categories ranging from lead to fish cleaning and everything in between. The 2023 catalog is now available at the below link and the Vanguard Team will be at ICAST 2022 (Booth #1830). Show Specials Available.

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