Vista Outdoor, Inc. named Jordan Judd as president of Simms Fishing Products, effective August 1. He joins Simms from Salomon North America, where he was president and general manager since early 2020.
“Based on his vast experience, unique understanding of a brand’s entire operations and track record of driving growth, Jordan is an ideal person to lead Simms Fishing Products, the anchor of our company’s new fishing platform,” said Gary McArthur, interim CEO, Vista Outdoor. “He is a proven business leader whose success at Salomon should quickly and easily translate to Simms, another legacy outdoor brand. We welcome Jordan to the Vista Outdoor family, and we look forward to working with him as Simms unlocks its fullest potential, reaches new heights in its product categories and creates even more separation from the competition.”
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