Anoka, MN — Vista Outdoor Inc. (NYSE: VSTO), the parent company of 41 renowned brands that design, manufacture and market sporting and outdoor lifestyle products to consumers around the globe, today announced its new name and identity that will be effective following the planned spinoff of Vista Outdoor’s Outdoor Products business.
Post-spin, Vista Outdoor will be rebranded as The Kinetic Group, a name that surfaced among employees during the naming process and represents the energy behind the company and its leading ammunition brands. The Kinetic Group will trade on the New York Stock Exchange under the stock ticker “HUNT,” and the brand will feature original logo artwork of a North American ram. Sporting Products leaders unveiled The Kinetic Group’s branding to employees during an employee town hall on Aug. 10 at the CCI-Speer ammunition factory in Lewiston, Idaho.
“The performance of our products is so often measured in energy on target. Kinetic energy is the force behind our world-class brands and exhibits the spirit of the 4,500 American workers who represent our company,” said Jason Vanderbrink, Sporting Products President and CEO. “The process of developing a new company name and identity has been exciting and inspiring. We’re all proud of the brands we represent and the products we make in our four American factories. Harnessing the enthusiasm of our employees throughout this process was pivotal to coming up with the best name and logo as we move closer to becoming a standalone company.”
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