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Whataburger Serves Up Title Sponsorship for Bassmaster Elite at Lay Lake

BIRMINGHAM, Ala. — For the third consecutive year, Whataburger, the Texas-based chain known for big flavors and fresh ingredients served up just like you like it, has signed on as a Bassmaster Elite Series tournament title sponsor. The 2023 Whataburger Bassmaster Elite at Lay Lake will be held May 11-14 in Shelby County, Ala.

“Whataburger loves supporting local events in our communities, and we’re happy to be partnering with the Bassmaster Elite for another year,” said Jeff Altman, Whataburger’s Director of Sponsorships, Marketing & Innovation. “Lay Lake will make for an exciting competitive event with conveniently located Whataburger restaurants in Birmingham and the surrounding region.”

Two previous Whataburger-sponsored events saw hometown pros take their first Elite Series victories. At the 2021 Bassmaster Elite at Neely Henry Lake, Alabama pro Wes Logan charged from eighth place to claim the Day 3 lead at the event and held on to his Day 4 lead to win by just 1 pound, 6 ounces. While in 2022, Tennessee’s Brandon Lester slammed the door on the competition at the Whataburger Bassmaster Elite at Pickwick Lake, Tenn., besting the rest of the field by more than five pounds.

Best known for its spotted and largemouth bass, the historic Lay Lake is a top choice for anglers year-round, and competitors will have the opportunity to tackle this 12,000-acre Coosa River impoundment multiple times with B.A.S.S in 2023. In addition to May’s Whataburger Bassmaster Elite event, the same storied fishery that has hosted four Bassmaster Classics will welcome the Strike King Bassmaster College Series Wild Card presented by Bass Pro Shops June 9-10 and hosted the Strike King Bassmaster High School Series presented by Academy Sports + Outdoors earlier in the year.

Live coverage of all four days of the Whataburger Bassmaster Elite at Lay Lake starts Thursday, May 11 on, Tubi and the FOX Sports digital platforms. FS1 will also broadcast live with the tournament leaders beginning at 8 a.m. ET on Saturday and Sunday. For more information, visit

Fishing fans can also discover their favorite anglers’ go-to orders and savor a taste of the Whataburger lore throughout the 2023 Elite Series season with “Whataburger Wednesdays” on the Bassmaster social media channels.

Connect with #Bassmaster on Facebook, Instagram, Twitter and TikTok.

About Whataburger

Whataburger is the hometown hamburger place that hasn’t compromised. We serve bold flavors and original recipes made to order, just like you like it, and pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building sales of more than $3 billion annually across our 14-state footprint and over 900 locations. Even with our exceptional menu, we know that people make the difference at Whataburger. That’s why we’re a 2022 Top Workplaces Culture Excellence award winner. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) at Just hungry for a great meal? Download our app on iOS or Android to order ahead. Shop Whataburger branded merchandise and selected sauces including our famous Fancy and Spicy Ketchup at and find Whataburger original-recipe products in grocery stores. See our press kit for a list of locations, fun facts, milestones and other company information.

About B.A.S.S.

B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (, TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

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