White Bear Lake, MN – Wildlife Forever has announced a Memorandum of Understanding (MOU) with Yamaha Rightwaters™ to stop the spread of aquatic invasive species. The Clean Drain Dry Initiative strategic partnership will focus on implementing prevention marketing materials to enhance awareness and expand education throughout the fishing industry.
“I am honored to be partnering with Yamaha Rightwaters™. As leaders in the marine industry, their partnership is a commitment to ensuring the future of our fisheries.” said Pat Conzemius, President and CEO of Wildlife Forever.
Through applied communications, Yamaha Rightwaters™ will adopt Clean Drain Dry marketing materials to increase awareness and expand the capacity for public adoption of AIS best management practices. By engaging professional anglers as ambassadors of conservation, Yamaha customers and pro anglers will help guide the future of invasive species prevention.
“Integrating the Clean Drain Dry Initiative professionally developed resources into Yamaha Rightwater’s™ sustainability program will help increase public awareness and showcase our commitment to protecting marine resources,” said John O’Keefe, Senior Specialist of Government Relations, Yamaha U.S. Marine Business Unit.
Yamaha Rightwaters™ is a national sustainability program that encompasses all of Yamaha Marine’s conservation and water quality efforts. Program initiatives include habitat restoration, support for scientific research, mitigation of invasive species, the reduction of marine debris and environmental stewardship education. YR reinforces Yamaha’s long-standing history of natural resource conservation, support of sustainable recreational fishing and water resources and Angler Code of Ethics, which requires pro anglers to adhere to principles of stewardship for all marine resources.
About Wildlife Forever: Our mission is to conserve America’s outdoor heritage through conservation education, habitat restoration, and management of fish and wildlife. Wildlife Forever is a 501c3 non-profit dedicated to investing resources on the ground. Recent audits reveal that 96% of every dollar supports our award-winning conservation programs. Join Today and learn more about the Art of Conservation® programs, Clean Drain Dry Initiative™ and Prairie City USA® at www.WildlifeForever.org.
About the Clean Drain Dry Initiative™: The Wildlife Forever Clean Drain Dry Initiative is the national campaign to educate outdoor recreational users on how to prevent the spread of invasive species. Strategic communications, marketing, outreach, and educational services provide access to consistent messaging and tailored prevention planning. To learn more, visit www.CleanDrainDry.org.
Contact: Amanda Preston, [email protected]