While media, user generated content, and technology have shifted anglers’ preferences about shopping for fishing gear online, Wired2fish, a leader in multi-species fishing media, and Omnia Fishing, a technology-based online tackle start-up, have partnered to drive innovation in the sport of fishing. Omnia will provide recommendations and product sourcing for Wired2fish.com, and the two organizations will collaborate on content creation and merchandising.
Always seeking to be a leader in technology and offer unique experiences for their customers, Wired2fish identified a shift in angler preferences to shop for gear online years ago. They learned that anglers were interested in immediate access to the gear they were learning about. As Wired2fish found key retail partnerships to help send anglers to the water more prepared and confident, they recently discovered the start-up eCommerce company Omnia Fishing, another Minnesota-based leader in the fishing industry. With both companies’ headquarters in Minnesota, it was obvious that collaboration to meet both companies’ needs would be seamless and rapid.
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