Kennesaw, GA — Yamaha Rightwaters™ strengthens the reach of its conservation messages through the launch of a new website (yamaharightwaters.com) in addition to Instagram. Through site updates and social media posts, Yamaha Rightwaters’ followers and conservation enthusiasts can stay current on the latest news, programs and accomplishments of Yamaha’s sustainability initiative.
Serving as the umbrella for all of Yamaha Marine’s sustainability projects, Yamaha Rightwaters champions environmental stewardship and supports the reduction of marine debris, marine habitat restoration, invasive species control and scientific research. The mission of the initiative is to improve the quality of boating and fishing waters, and to ensure a healthy marine ecosystem for generations to come.
“Yamaha Rightwaters continues to experience tremendous growth as we build our partner portfolio and increase support for conservation efforts. Now that the initiative has its own branded channels, we have more of an opportunity to communicate the overall impact of Yamaha Rightwaters including program milestones and new partnerships,” said Martin Peters, Director, External Affairs, Yamaha U.S. Marine Business Unit. “We look forward to the conservation opportunities these new communication channels will bring to Yamaha Rightwaters as we build a strong audience.”
The new Yamaha Rightwaters site highlights Yamaha’s commitment to conservation, featuring goals of the initiative as well as accomplishments achieved since its launch in 2019. In addition, site visitors can scroll through the latest news, view videos that speak to the various pillars and programs under the Yamaha Rightwaters umbrella and peruse a photo gallery that captures Yamaha Rightwaters volunteers and partners in action. A separate page features all Yamaha Rightwaters’ supporters and partners and in the coming months, the site will add an online application for those who wish to explore additional conservation opportunities within the Yamaha Rightwaters scope.
For more information, visit yamaharightwaters.com.
Yamaha Rightwaters is a national sustainability program that encompasses all of Yamaha Marine’s conservation and water quality efforts. Program initiatives include habitat restoration, support for scientific research, mitigation of invasive species, the reduction of marine debris and environmental stewardship education. Yamaha Rightwaters reinforces Yamaha’s long-standing history of natural resource conservation, support of sustainable recreational fishing and water resources and Angler Code of Ethics, which requires pro anglers to adhere to principles of stewardship for all marine resources.
Yamaha U.S. Marine Business Unit, based in Kennesaw, Ga., markets and sells marine outboard motors ranging in size from 2.5 to 450 horsepower. It also markets and sells fiberglass, jet-drive sport boats ranging from 19 to 27 feet, and personal watercraft. The unit includes manufacturing divisions of Yamaha Marine Systems Co., Inc., including Kracor of Milwaukee (rotational molding), Bennett Marine of Deerfield Beach, Fla. (trim tabs), and Yamaha Marine Precision Propellers of Indianapolis (stainless steel propellers). Yamaha Marine Group is a division of Yamaha Motor Corporation, U.S.A., based in Cypress, Calif.